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Data Protection

Saarni GB Oy welcomes all customers. In commercial relations, we comply with the applicable Finnish and EU legislation regarding consumer trade, marketing, and advertising. In the commercial agreement between business customers and Saarni GB Oy, these terms and conditions primarily apply, and otherwise, the Finnish Commercial Code is followed.

Privacy Policy

Description of the register in accordance with section 10 of the Personal Data Act (523/1999)

Date of preparation:

Latest update:

Data Controller:
Saarni GB Oy
Kauppiaskatu 4
20100 Turku

Contact person for matters concerning the register:

Saarni GB Oy
Tuomo Saarni
Kauppiaskatu 4
tuomo (at) 

Register name: online service's privacy policy

Purpose of processing personal data:

Saarni – Gentlemen’s Boutique collects visitor information on its online service to provide relevant content to the visitor and to speed up the display of information. Based on visitor information, the functionality of the online service is developed, and market research as well as advertising and marketing for Saarni GB Oy are conducted.

Content of the register:

The register contains the following personal data:

  • First and last name of the person, year of birth, email address, postal address, billing address, as well as possible username and password.

Personalization information of the register:

  • User's purchase history.

Regular sources of information:

The register contains information provided by the user themselves or actions automatically recorded through cookies in the online service. Saarni GB Oy collects information through various forms on the website, such as newsletter subscriptions, surveys, or competitions.

Regular disclosures of data and transfer of data outside the EU or EEA:

Information is not disclosed for marketing purposes to external companies by the data controller. The servers and other technical tools used in processing the information may be owned and managed by an external service provider used by the data controller. Depending on the service provider, the information is located in Finland or outside Finnish borders in the data repositories of the owners of the services used by Saarni GB Oy. They may also be outside the EU or EEA.

Use of cookies

We use so-called cookies on our website. A cookie is a small text file sent to and stored on the user's computer, which allows the website administrator to recognize frequent visitors, facilitate users' login to the site, and enable the compilation of aggregate data about visitors. This feedback helps us continuously improve the content of our pages. Cookies do not harm users' computers or files. We use them to provide information and services tailored to each customer's individual needs. If a user visiting our site does not want us to receive the aforementioned information through cookies, most browser programs allow the disabling of cookie usage. However, it is good to note that cookies may be necessary for the proper functioning of some of the pages we maintain and the services we offer.

Visitor analytics

We use the Google Analytics system for visitor analytics. Google Analytics uses cookies to help the web service analyze how users use the web service. The cookie stores information about how you use the web service (including your IP address). The cookie information is sent to and stored on Google's servers, which means the data may be located outside the EU area. Google uses this information to evaluate how you use the website, to compile reports on website activity for website operators, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or to third parties that process information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Other analytics systems

This website uses MailChimp, Facebook, Instagram, Google Search Console, and Google Adwords systems. These systems use cookies to collect information about how users interact with our site. We use the information collected by these cookies to compile reports, help improve the site, and support our marketing efforts. The information collected by these systems cannot be attributed to an individual user.

Principles of register protection:

There is no manual material. The registry data is collected into the marketing system to which Saarni GB Oy's restricted and designated employees have personal credentials. Usage requires logging into the information system, with strong passwords in use.

Rights of the data subject

Every registered person has the right to know what information about them has been stored in the register or to find out if they are in the register. The registered person also has the right to request the correction, deletion, or completion of their data. A request concerning the right of inspection must be made in writing and must include the name and email address of the registered person. Saarni GB Oy does not accept data inspection requests by phone or at its office, but always requires a written data inspection request. The registered person has the right to request their data to be corrected, deleted, or completed.

A customer will only be removed from the marketing communications register when they remove themselves from the marketing communication list. One can unsubscribe from all marketing communications via the link provided or by making a separate request.

We will delete the customer's data no later than 5 years after the customer's last purchase or other activity in which the customer has been active towards Saarni GB Oy's business, excluding data deletion requests.

Contact person for data protection matters

For privacy matters, you can contact Tuomo Saarni at tuomo(at)